Really Cosmo? How to outsmart a bitch?
Cosmopolitan magazine isn’t a bastion of feminism, I know this. But I have so many problems with the word ‘bitch’ and to see it on the cover of a magazine that I read faithfully when I was in high school (Alongside Jane – Maude that was a much better magazine than Cosmo. Too bad Cosmo had the staying power while Jane folded.) (I can’t believe I just admitted that I read Cosmo. I was a loud feminist even in my teen years. HOW did I keep spending my money on that crap?!) disappoints me immensely. (The demographic profile on Cosmo’s website doesn’t account for their under 18 readers. Is that not a demographic advertisers are interested in reaching? I know they’re reading.) I haven’t read the article (it doesn’t seem to be available online, and I’m sure not going to BUY the issue – though maybe I should as a scientific endeavor. I can see what kind of crap passes for pop culture, AND check my blood pressure. Win!), so maybe the article is full of smart, helpful ideas for making friends, and appreciating that women are bonded through the oppression of kyriarchy. No? You don’t think so?
I assume the article is calling out certain behaviors that Cosmo editors decided were worthy of sexist name calling. (Yeah, I used ‘calling’ twice in the same sentence. My thesaurus brain is broken.) Which handily serves to create an us vs. them mentality. And at the same time reminds women who might see themselves embodying any of the mentioned characteristics, that they might want to tone it down. Lest they themselves become ‘bitches.’ No one wants to be a ‘bitch.’ Amirite? It’s insidious social control at its finest.
Dammit. Now I have to go buy the stupid magazine so I can find out if I’m right.
(h/t to @ClinicEscort for showing a pic of the cover from a newsstand in my Twitter stream a few weeks ago.)